LONMAR and Ropner merge online with NextGen
Leading independent Lloyd’s brokers LONMAR Global Risks (LONMAR) and Ropner joined forces back in 2018. As with all mergers there were many issues to address, not least of which being the most effective way to combine their brands and online presences.
The challenge
Whilst both being Lloyd’s brokers, LONMAR (non-marine) and Ropner (marine) had quite different, but complimentary, businesses and very distinct branding and websites.
LONMAR had only recently upgraded their website presence, a project led by Simon Hayes, NextGen Communications' (NextGen) M.D. whilst at a previous agency. Ropner’s website, on the other hand, was due for renewal.
The challenge was how best to seamlessly bring together the two brands and websites in a way that made sense to their target audiences, preserved their brand values respectively, and avoided the time, cost and hassle of creating an entirely new website, built from scratch.
Our solution
NextGen worked in partnership with LONMAR’s senior management, who took the lead on the project, to establish their requirements and desired outcome for the refreshed website.
What we delivered:
- Website consultancy to establish the best approach to the project
- Design update to seamlessly incorporate both brands
- New strapline: Together, setting the standard
- Key messages and website content created on various pages, where required
- Website behind the scenes back-end rebuild, including updated front page, and testing
- Designed and built new product pages x12 covering Direct, Wholesale and Reinsurance
- Changed office images across the website for new graphic images
Results
LONMAR and Ropner are delighted with the updated website, which not only highlights the global nature of their merged business, it but also makes it easy for users to find the content they require, whether it is at group level or LONMAR-or Ropner-specialty led.
Senior management is confident that their updated websitewill support their success, as they continue to expand their merged businesses worldwide. Together, setting the standard.
" T hank you for all your help. This was not a straight-forward project, but your knowledge of the insurance market and NextGen's web design and build skills meant this project was delivered at a fraction of the cost of a complete redesign and build. The updated website looks really smart ."
Duncan Vinten, C.O.O.
LONMAR Global Risks
What next?
Why not check out our web capabilities here or if you have a website project coming up drop us a line and we'd be happy to meet with you to help you to explore your options and then provide a complimentary quote.
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