The Future of Customer Engagement in Insurance
Last week, I attended one of the best InsurTech events that I have ever had the good fortune to attend, truly inspirational.
This SBC CoLab Innovation Pulse event, hosted by PWC, brought together industry partners, mentors, growth-stage companies, investors and experts from within the ecosystem to discuss the future of customer engagement.
There really are some smart innovative solutions out there from InsurTechs such as Sureify, Montoux, Genus AI, Atidot, Denim Labs, Datasine and of course last but not least our new client, big data (DaaS) company WhenFresh.
Insurers and brokers in the market, not active currently, would benefit from embracing InsurTech, to mitigate the threats and maximise their opportunities.
The select group of InsurTechs at the event focused on solving challenges across several key areas, with some mind-blowing solutions from people much cleverer than me, including:
· Lead generation
· Customer conversion
· Pricing and customer retention
· Customer targeting
· Personalised buying
Why customer engagement in insurance matters
Inevitably, there are some disruptors out there keen to take market share, however most InsurTechs are looking to partner with the insurance sector and add value by offering operational efficiencies, enhanced pricing models and increased sales opportunities.
Many new players entering the market are focusing on increasing customer engagement, in partnership with SBC CoLab’s insurer backers, not only because the needs and expectations of customers are changing, but also because new technology brings some fantastic opportunities.
For instance, WhenFresh’s smart big data solutions, Home Insurance Prefill and BehindtheBricks API enable insurers to:
· Win new business, by improving customer conversion
· Reduce customer acquisition costs, by improving online applications
· Target more profitable business, with better-informed risk and pricing analysis
· Renegotiate reinsurance costs, by more accurately analysing portfolio risk
The good news is there are still plenty of InsurTech events coming up in 2019, where insurers and brokers can learn more about the opportunities out there. The next must attend event is MarketMinds IFT Summit on 6 March.
Do to drop me a line if you are going and I’d be happy to arrange to meet with you.
E: simon@nextgencomms.com
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