TrackActive – £250k fund raising campaign success
At lot has happened since I first came across TrackActive as a communications mentor on the Startupbootcamp programme two years ago. At the time, I clicked with Ian and Michael, two smart, affable ex tennis playing entrepreneurs. It was hard, however, to see how I could help them, with my B2B InsurTech focus, more akin to the likes of Aerobotics, Adapt Ready and Nuvalaw.
So what changed?
The challenge
Well firstly, one of the key things that TrackActive got out of the Startupbootcamp programme was the aim to develop a new solution that was more insurer- and corporate-focused. Two years on, welcome to TrackActiveMe.
The good news is that TrackActiveMe, building on the success of their first solution TrackActivePro, offers insurers and corporates a fabulous solution for their customers and staff, with a chatbot-driven physical health app that enables people to take better care of their musculoskeletal health. A huge issue for health insurers and corporates alike. To take it to market though TrackActive needed to raise a minimum of £250k.
In today's climate, easier said than done.
Our solution
After many meetings and with the dogged determination of two ex pro atheletes, TrackActive attracted the interest of leading healthcare and HR focused VC the HR Tech Partnership, to the tune of £200k. To raise the additional £50k they decided to turn to crowd funding site Seedrs.
Progress, however, was initially slow, so TrackActive engaged NextGen Communications to deliver a comms campaign to promote their cause.
What we delivered:
- A fresh angle that would appeal to the press, based on TrackActive's partnership with GenRe
- Key messages around the fund-raising campaign and the benefits of investing
- A news release, which was written, sold in and distributed to the insurance and healthcare press
- A LinkedIn campaign, featuring new key messages around 'Why invest in TrackActiveMe'
Results
TrackActive achieved their £250k target, after NextGen Communications helped to drive significant new traffic to their Seedrs campaign, with strong new messages about why people should invest.
The reach of the press campaign was over 50k readers, across a wide variety of insurance and healthcare publications, including the Intelligent Insurer, the Digital Insurer, Cover, the Life Insurer and Insurance Business, plus 4,345 targeted LinkedIn views. Notably, during the 3-week campaign we saw an investment jump each time more traffic was driven to TrackActiveMe's investment opportunity.
"During our recent and successful fund-raising campaign, we employed Simon's services to broaden awareness of TrackActive within the InsurTech sector.
"He was instrumental in having our story featured in a number of insurance publications and generating awareness on social media. Furthermore, he was prepared to go the extra mile to ensure that we achieved our objective.
"I highly recommend Simon for anyone wishing to build their brand within the insurance sector."
Ian Prangley, Co-founder, TrackActive
What next?
Why not check out our integrated communicationsservices or fund-raising capabilities hereor if you have a project coming up drop us a line and we'd be happy to meet to explore your options.
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