Reduce Home Insurance quote forms to just one question: “What is the address?”
WhenFresh 'Home Insurance' breakfast briefing with insurers and data partners
There is usually more than one brain behind the world's best innovations. And at today's breakfast briefing, led by WhenFresh, we heard direct from some of the best brains in the big data business, about the value they add to our client WhenFresh's ground breaking data solutions.
At the event, we heard from – and met – senior speakers from many of the key suppliers of Residential Property, Risk, Peril and Environmental data for home insurers in one fell swoop. Plus it turns out there is such a thing as a free breakfast!
Hosted by WhenFresh at CLS' offices, near St Paul's, doors open at 9:00am for bacon butties, pain au chocolate and more, followed by a series of short, insightful presentations, where attendees discovered how you can reduce their online home insurance quotes to just one question.
At the event there were big data and risk insights from:
When Fresh Limited
- Mark Cunningham
, CEO & Co-Founder
WhenFresh combines over 200 private & public UK data-feeds with advanced analytics and API delivery to provide a unique range of data-driven services to the Financial, Insurance, Utilities, Retail and Property-related sectors.
Take away: if you know the right people buying data, i.e. WhenFresh, can be easy as going to the supermarket and choosing what you want, when you want, with their API plugged in and up and running in half a day, at even the biggest insurers.
Zoopla
- Richard Donnell
, Research & Insight Director
We all thought we knew Zoopla, but it seems they do so much more than being an on-line estate agent. They have three core areas of business, being property marketing, property software, used by 50% of estate agents, and property attributes.
Take away: The property attributes business is hugely important to insurers when seeking fast accurate quotes, which is why WhenFresh and market leader Zoopla are partners.
CLS DATA LIMITED
- Andy Lucas
, Market Development Director
CLS applies unique, intelligent data and insurance solutions to risks which can be presented when transacting or holding property. They can map risks (from both the legal title and physical attributes) in a fraction of the time standard due diligence would allow.
Take away: When insuring a residential property it's handy to know who really owns it and if HS2 is about to go through the back garden!
Airbus
- Gill Dickson
, Sales & Strategic Alliances
Everyone know Airbus for making planes, but it turns out they do so much more, including operating a constellation of satellites above earth, which are constantly mapping flood risks, subsidence and soil types.
Take away: A drone can only do so much, so if you want to monitor everywhere live on a daily basis call Airbus.
Bluesky International Limited
- Rob Carling
, Senior Business Development Manager
Bluesky is the leading provider of aerial photography, LiDAR, Thermal Mapping, Tree Mapping, Ordnance Survey and GIS data in the UK.
Take away: trees are the biggest single cause of house subsidence in the UK, after long term weather, so it's pretty useful to know how tall the trees are and how far they are from a home before insuring it. With BlueSky you can do that for nearly every residential property in the UK.
Cranfield University - Timothy Farewell , Senior Research Fellow in Geospatial Informatics
Cranfield works with insurance companies to help them better understand environmental risks so they can reduce their exposure to risks such as subsidence, ground movement, corrosion and flooding.
Take away: We all thought we knew soil, that there's clay, sandy soil and a mixture of in between. Turns out there is over 1,000 kinds of soil in the UK and if you don't know what a property is built on you will never really understand the subsidence risk. That's why you need Cranfield.
Terrafirma - Tom Backhouse , CEO & Founder
Terrafirma is one of the UK's most trusted providers of mining, ground and environmental information. They translate complex risks into useful and intelligent information for insurers wanted to better understand the ground and what lies beneath.
Take away:
They monitor 29.7mil properties across the UK and can tell insurers what are the chances of a building disappearing into an old coal mine, a sink hole or a moving river bank. Useful info, indeed.
Fusion Data Science - John Murray , CTO & Owner
The real value from data comes from linking different sources, and that is what Fusion Data Science (FDS) specialises in. With its unique Spatia® software FDS models the world in 3D, using AI on sensor data & satellite imagery to produce real actionable insights.
Take away: If you want to really understand a building's attributes you need to analyse it in 3D, now with FDS and Spatia® you can.
And in conclusion
After the presentations there was a networking and Q&A opportunity for the attendees, including some from major insurers across the UK who had travelled to hear from the UK's leading property risk specialists, all brought together in one place with complete transparency.
Each of the seven data partners presenting brings enormous value to the WhenFresh solution, where you can buy all your data in one place, like one big data supermarket. What's not to like?
And the good news, thanks to the speed dating style of the event, we all left the event informed about how to 'reduce home insurance quote forms to just one question: “What is the address?” and were back at our desks by 11.30am, mission accomplished.
P.S. we video'd the event, so if you missed out watch this space to see for yourself what happened.
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