Chesterfield success as presenting sponsor at major security event
Last week NextGen's long-standing client the Chesterfield Group
sponsored a major Stabilization and Security event
in Westminster, with our support. The marketing for the event had to be turned around at pace with the deadline looming and much to do.
The event kicked off with an opening reception at the fabulous and apposite venue, the Churchill War Rooms, with the Right Honourable Sir Nicholas Soames MP, grandson of Sir Winston Churchill, as the key note speaker.
The main event
The next day, the main event was hosted at the prestigious surroundings of One Bird Cage Walk in Westminster, with the great and the good of the stabilisation and security industry in attendance, including Admiral Lord West, with his formidable reputation for strategic insights in some of the most challenging and demanding of regions.
At the event, sponsored by the Chesterfield Group, a Lloyd's broker specialising in insurance in high risk territories, senior international and authoritative speakers informed and challenged the audience to capitalise on existing and emerging opportunities in Africa, the Middle East and Asia. Each of the speakers focused their comments through the prism of stabilization and security.
Chesterfield and GuardTrack Plus
Chesterfield, a market leader, took the opportunity with NextGen's support to promote GuardTrack Plus
, designed to help companies operating in these high-risk territories to win new contracts, by complying with their clients’ contractual insurance demands.
Maritime security and the role of the private sector has often been overlooked, and the conference addressed this. Chesterfield has been at the forefront of covering Maritime risks since the scourge of Somali pirates starting hitting shipping in the region several years ago, with their unique Lloyd's back insurance product GuardTrack, which provides comprehensive coverage to companies operating in these high risk territories.
NextGen - working against the clock
The NextGen design and comms team, working to a tight timeframe, produced marketing collateral and smart event signage for the event, so that the Chesterfield brand stood out, with strong clear messages aimed at their target audiences at the event, which was a huge success.
"Thank you for all your support and for managing everything under such a tight schedule."
Simon Cassey, SVP, Chesterfield Group
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